Your trade, one unit at a time.
A drop, a basket, a pallet, a cover. Every trade has one unit that decides whether you make money. We follow yours from what it earns to what you keep, and set it beside par.

What one unit leaves you, trade by trade
Each bar is what a sample business keeps from one unit of sale, beside par for its trade.
One question, asked of every trade
What does one unit leave you? Your trade sets the unit. Your numbers set the answer.
4%
Kept from one unit of sale
Par for the same trade is three times that.
Kept from one unit, share of its price
Of every hundred fils you bill
You keep 4Par 12
- 4% to 12%Kept from one unit
- 10Trades, one page each
- 1Unit to follow
Find your trade
Ten trades. Open the one closest to yours.
- Grocery & quick commerceOne order through your dark store: stock, picking, slots, riders and waste.
- Restaurant & food delivery groupsOne order from your kitchen to the door: food, commission, ads, riders and payout.
- Retail chainsOne basket from your shelf to your till: stock, staff, shrink and rent.
- E-commerce & consumer brandsOne order from the ad click to the door: ads, delivery, returns and cash.
- Logistics, 3PL & courier operatorsOne order from your rack to the door: racks, pickers, riders, contracts and cash.
- Distribution & wholesaleOne case on a van route: warehouse, van, drop, returns and credit.
- Hospitality & commercial kitchensOne cover from your kitchen to the table: food, kitchen hours, waste and seats.
- Manufacturers & importersOne unit from the factory gate or the port to the shelf: freight, stock, margin and credit.
- Enterprise logistics teamsOne shipment on your lane: load, waiting, fleet, contracts and cash.
- Founder-led and growth companiesOne sale from your price to your cash: discounts, cost to win, repeat and payroll.
Who holds your customer and your delivery
Your trade sets the unit. Your position sets how much of it you keep.
What you own and what you rent
Sell through someone else's app and you rent your customer. Deliver on someone else's wheels and you rent your service. We show you how much of each you own.
22%
Of your orders come through channels you own
The rest you rent, order by order.
Of every hundred orders
Through your own channels 22Par 55
Of every hundred deliveries
On wheels you control 35Par 70
- 27%Commission on a rented order
- BD 3.400To win one order
- 61%Orders from marketplaces
Related
- The Control DiagnosticA partner-led read of your numbers that ends in one page: where you stand and what to fix first.
- CapabilitiesSeven capabilities, all entered through the Control Diagnostic, the read of where you stand.
- PerspectivesEssays on who controls the customer, the fulfilment and the capital in Gulf commerce, each with its sources.
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.