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Institute

Evidence you can check.

The Institute reads company filings and published results across Gulf commerce. It shows you who holds the customer, who holds the delivery and how much of the margin you really control.

A woman at a flip chart leading an evening workshop for five operators around a table, the city lit behind them
The method

The headline number and the one that pays you

Moneyball Finance finds the measures that create value and the headline numbers that mislead. A sample business shows the difference.

Sample · A delivery business, one year
Moneyball Finance

Revenue rose. What you keep fell.

A business can grow every quarter and keep less each time. We read past the headline to the number that pays you.

+38%

Revenue in a year

The headline. What you keep from each order fell by a third.

Revenue by quarter, BD thousand

  1. 410Winter
  2. 455Spring
  3. 512Summer
  4. 566Autumn

What one order leaves you, BD

PAR 0.340
  1. 0.240Winter
  2. 0.215Spring
  3. 0.185Summer
  4. 0.160Autumn
  • +38%Revenue
  • -33%Kept per order
  • 4Marks on every claim

Inside the Institute

The yearly view of Gulf commerce and the method behind every number we publish.

From research to your numbers

Bring the research to your own business

The Institute is where we publish our reasoning. The firm is where we apply it to you. Get my score.

Related

Bring last month. Leave with a score.

Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.