Evidence you can check.
The Institute reads company filings and published results across Gulf commerce. It shows you who holds the customer, who holds the delivery and how much of the margin you really control.

The headline number and the one that pays you
Moneyball Finance finds the measures that create value and the headline numbers that mislead. A sample business shows the difference.
Revenue rose. What you keep fell.
A business can grow every quarter and keep less each time. We read past the headline to the number that pays you.
+38%
Revenue in a year
The headline. What you keep from each order fell by a third.
Revenue by quarter, BD thousand
- 410Winter
- 455Spring
- 512Summer
- 566Autumn
What one order leaves you, BD
- 0.240Winter
- 0.215Spring
- 0.185Summer
- 0.160Autumn
- +38%Revenue
- -33%Kept per order
- 4Marks on every claim
Inside the Institute
The yearly view of Gulf commerce and the method behind every number we publish.
- The State of Gulf CommerceThe Institute's annual view of who is gaining and losing control across Gulf commerce, in six chapters.
- Moneyball Finance: our methodOur method: find the measures that create value and the headline numbers that mislead.
Bring the research to your own business
The Institute is where we publish our reasoning. The firm is where we apply it to you. Get my score.
Related
- PerspectivesEssays on who controls the customer, the fulfilment and the capital in Gulf commerce, each with its sources.
- The Control DiagnosticA partner-led read of your numbers that ends in one page: where you stand and what to fix first.
- Get my score
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.