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Capital · 20 services

A CFO at your side.

You have outgrown your finance function and you decide alone. We bring a chief financial officer's judgement to your side: your cash in view, your month closed on time and your funding ready when you need it.

A chairwoman in a sand-coloured abaya standing at the head of a meeting table over an open ledger, questioning her finance manager
What you get

Your capital, read every month

A sample business, six months with a CFO at its side.

Sample · A business with four brands, six months
Capital

Four things you can read at any time

Where your capital sits and what it earns. What each entity, brand and channel makes. Reporting that stands up to a lender or an investor. Numbers the next generation can read.

19 to 6

Days to close your month

You decide on this month while it still matters.

Days to close, month by month

  1. Work starts
PAR 6
  1. 21
  2. 19
  3. 22
  4. 14
  5. 9
  6. 6

BeforeAfter

You against par

  • Days from delivery to cash41PAR 21
  • Weeks of cash in view4PAR 13
  • Entities on one set of numbers2PAR 5

What each brand earns a month, BD thousand

  • 38First brand
  • 21Second brand
  • 9Third brand
  • 4Fourth brand
  • BD 38,000Cash freed
  • 13Weeks of cash in view
  • 12Closes a year, on time
  • 1Set of numbers
The Weekly Brief

One brief a week, ending in one decision

Each week you receive one private brief, signed by Qasim Abbas: your position, what changed and one decision for you to make. Approve, decline or discuss.

Sample · One week, a fictional business
A sample brief

Position. What changed. One decision.

Your cash is sound through the quarter, and your facility headroom narrows in week seven. Platform terms at two of your brands now take more than those brands earn in their own channels. The decision: move sixty days of promotion spend to your own channels at both brands.

7weeks

Until your headroom narrows

You see it now, with time to act.

Facility headroom by week, BD thousand

PAR 60
  1. 120
  2. 112
  3. 104
  4. 91
  5. 77
  6. 58
  7. 31
  8. 26

Of every hundred fils of promotion

Spent in your own channels 30Par 65

  • 1Decision a week
  • 60Days of promotion moved
  • 52Briefs a year
The CFO Room

Your numbers and your decisions in one place

Your position, capital, performance, forecast, decisions and papers in one place. The room also holds the record of why each decision was made: why the bank said no, why leasing beat the loan, which assumption backed the new market.

The 20 services in this capability

Each has its own page with who it is for, what you receive and how we work.

Bring last month. Leave with a score.

Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.