We learned the game inside Gulf businesses.
At Par began at the finance desk of Gulf delivery fleets, grocers and payment companies. We watched good businesses sell more every month and keep less. We built the firm that finds out why.
Why we started
Orders were up. The bank balance was down. Nobody could say where the difference went.
Qasim Abbas spent more than 16 years inside Gulf companies, family firms and funded start-ups alike, in Doha, Dubai and Abu Dhabi. The same month kept coming round. Sales grew, the fleet grew, the team grew, and the owner still waited on the bank balance to learn how the month had gone.
The numbers were all there. Nobody had put them beside what the business should earn with the vans, shelves and people it already had. We call that number your par. We started At Par to find it, measure the gap and close it.
What we have kept score of
Our method comes from our founder's years inside Gulf operations.
About 1,000 vehicles
The money logic behind a blended last-mile fleet at BaladiMart, part of Al Baladi Group. What a vehicle costs, what a drop earns, when to own and when to rent.
USD 50M+
Treasury at group level. Cash in the right company on the right day.
Seed to Series B
Fundraising worked at Nexxo Pay and QPay International. We know what investors ask and which numbers answer them.
20+ companies
Brought onto one set of numbers across several countries. Your branches and companies read as one business.
Four rules at every table
Your unit
We count in drops, pallets, baskets and covers, the way you run the place.
Biggest leak first
One fix that moves your bank balance beats ten findings in a report.
Every figure has a source
Each number we show you comes from your own files, with the place it came from beside it.
The score keeps moving
We score you again every month, so you watch the gap close.
One table. Your numbers.
You sit down with Qasim Abbas, our founder and managing partner, whichever of the six Gulf markets you trade in. He reads last month with you and tells you where you stand against par.
We are led from Bahrain and we work with owners in the UAE, Qatar, Saudi Arabia, Oman and Kuwait.
We write down what we see
Moneyball Finance is our research on Gulf delivery, grocery, payments and what AI agents do to them. Every number in it is traced to its source.
- Moneyball FinanceResearch on how Gulf commerce is changing as AI agents begin to choose for customers.
- Qasim Abbas on LinkedInWhere each Moneyball Finance piece appears first.
- Who keeps the value of a 6 pm delivery window?
- When AI orders dinner, who earns the margin?
- Margin Intelligence: where 24.3 points of GMV go
Related
- Partners and delivery modelOne accountable relationship for all of your work.
- BahrainHeadquarters, home to the At Par Institute.
- The Control DiagnosticA partner-led read of your numbers that ends in one page: where you stand and what to fix first.
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.