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Perspective · Fulfilment

Who keeps the value of a 6 pm delivery window?

A scenario our management consultants put to boards in Bahrain, the UAE, Qatar, Saudi Arabia, Oman and Kuwait: at 2 pm, an agent asks an aggregator for a 6 pm delivery slot. The aggregator quotes the customer and arranges fulfilment. Whether those four hours reach the fleet, and its pay, decides who earns the value.

A delivery rider on a motorbike moving through evening traffic on a wide Gulf road, headlight on, the city skyline soft behind

A rider is mostly paid to wait

A rider's paid hours include waiting, empty travel and deliveries, and only the last of those earns anything. That makes idle time the largest line a fleet can still move, and it explains why the economics of fulfilment are starting to look like a profit pool and not a cost centre.

Exhibit 1 · Fulfilment

Logi shows what utilization is worth, and what a fleet must still earn back

11.9%

Jahez Group's logistics arm took quarterly adjusted EBITDA from SAR 2.0m to SAR 14.2m in Q2 2026, an 11.9% margin, crediting driver utilization, dispatch and order stacking. It still posted a SAR 5.1m net loss, with higher depreciation as its fleet grows.

Source: Jahez Group Q2 2026 results.

Why agents change the shape of demand

People will hand parts of their day to a personal agent: the emails, the groceries, dinner. A plan has times in it, so some deliveries will shift from now to 6 pm. Grab already offers cheaper, slower delivery, and its customers can trade flexibility for price.

On a thin margin, small savings count. At an 11.9% EBITDA margin, a 1% reduction in the total cost base increases EBITDA by about 7%, with revenue held constant.

At Par scenario: if 5% of deliveries cost 10% less to serve, the comparable delivery-cost pool falls 0.5%. At 20% scheduled, it falls 2%.

Two prices decide who keeps it

Logi sits inside Jahez. An independent fleet has a different problem, because the aggregator controls the customer price and negotiates the carrier's rate. Two prices matter: what the customer pays the aggregator for the delivery window, and what the aggregator pays the fleet to fulfil it.

Booking ahead alone saves nothing. If every agent chooses 6 pm, the fleet simply gets an earlier forecast of the same peak. The money is in flexibility. A slot at 5:30 can cost less, and a wider window can allow another order on the same route. A carrier can offer different rates for flexible delivery, reserved capacity and committed service levels.

The board's questions

  • A Carrier should ask whether its contracts pay for notice, or hand the benefit to the platform that received it.
  • A Tenant should ask whether the platform passes through any of the saving when customers accept a later window.
  • A Sovereign should ask whether its own agent interfaces can offer flexible windows before someone else's do.
  • All of them should watch contribution per fulfilled delivery window, after paid rider-hours, empty kilometres, failed deliveries and service commitments.
How we help

From the position to the contract

We size what is exposed in your fulfilment margin, set the group's position on agents and platforms through Network & Fleet Strategy, and rewrite the terms with carriers and platforms through Supply Chain & Partner Ecosystem.

Sources

  1. Jahez Group, Q2 2026 results: Logi adjusted EBITDA, margin, net loss and depreciation commentary.
  2. Grab: cheaper, slower delivery options as published in its consumer offering.
  3. Scenario: At Par analysis. Published in Moneyball Finance, 21 October 2026.

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