Every order that leaves your kitchen has a par.
Your kitchen is busy, your apps are full, and the month still ends thin. We follow one order from your kitchen to your customer's door, find what it really earns you, and close the gap.
Where one order's money goes
A sample order from your kitchen to a customer's door through a delivery app. Every figure is a sample. Yours come from your own files.
- What the order earns you4.800
- Food and packaging1.560
- Kitchen time0.840
- App commission1.150
- Ads and discounts0.480
- Your own riders0.420
- Refunds and remakes0.150
- Rent and utilities0.080
- Card fees and waiting for the payout0.020
- What you keep0.100
Seven units, one number each
Each unit the order passes through has one number that tells you how it is doing. A sample restaurant, read the way we read you.
Sample
- Food
Food cost, share of the order
YOU 33%PAR 28%
The menu price stays where it was while your suppliers move. Every order now carries more food than you priced into it.
- Kitchen
Orders per kitchen hour
YOU 14PAR 20
Between rushes your line stands on your payroll. Those hours sit inside the cost of every order.
- Commission
Commission, share of the order
YOU 24%PAR 17%
The app takes its share before you pay for a single onion. A rate you agreed for volume has crept up since.
- Ads
Ads and discounts, share of the order
YOU 10%PAR 6%
You pay to be seen and you pay again to be chosen. Part of that spend wins customers who were already yours.
- Delivery
Cost per delivery on your own riders, BD
YOU 1.400PAR 0.900
A rider who waits for the next ticket costs you the same as one who is moving. Your own delivery only pays when each rider carries enough orders an hour.
- Refunds
Refunds and remakes, share of orders
YOU 5%PAR 2%
A cold bag or a missing item is a refund you carry alone. You pay for the food, the rider and the remake.
- Payout
Days until the app pays you
YOU 14PAR 7
You pay suppliers and staff this week and the app pays you next fortnight. Your cash funds their float.
Being seen is a line on your bill
3.4%
talabat reported advertising and listing fees of 3.4% of order value across its markets in the second quarter, up from 3.1% a year earlier.
Source: talabat, results press release for the second quarter and first half of 2026, August 2026. From our Moneyball Finance research.
Three moves, in this order
Bring last month
Delivery app statements, payout reports, supplier invoices, rider costs and bank statements, as they are. One sitting at your table.
Get your score
One page with your numbers beside your par, unit by unit, and the places the difference goes.
Close the biggest leak
We fix the largest one first, then we score you again every month.
How we close the gap
We price every dish on every channel
You see what each dish earns you on the app, on your own channel and at your counter, after food, commission and discounts.
We set what a customer is worth buying back
You stop paying for ads and discounts that win customers who were already yours.
We test your own riders against the app's
You see the cost per delivery on both, peak by peak, and send each order the cheaper way.
We shorten the days to payout
Fewer days from order to money in your bank. Your suppliers are paid from cash that has arrived.
On your desk
- One order priced start to finish, for each of your brands.
- A profit statement, app by app and channel by channel.
- A plan for your ads and discounts, brand by brand.
- A rider plan that matches your peaks.
- Your score every month, unit by unit.
What owners ask us
- How do I know which delivery app orders lose me money?
- Price each order on its own. We set what the customer pays against your food, kitchen time, commission, ads, discounts and refunds, and you see each app's profit on one page.
- Should I run my own riders or leave delivery to the app?
- It depends on how many orders a rider carries each hour. We test your own riders against the app's on your real peaks, and our aggregator margin tool gives you a first read.
- How much should I spend on ads and discounts on a delivery app?
- No more than the order is worth to you after everything else is paid. We follow the order down to what you keep, so you see whether a discounted order still earns you anything.
- Do you work with one kitchen, or only a big chain?
- Both. One kitchen or a group of them, we price one order, find the largest leak and fix it first.
We come from the delivery side
Our founder set the money logic behind a last-mile fleet of about 1,000 vehicles at BaladiMart, part of Al Baladi Group, and answered for treasury above USD 50M at group level. We read your operation the way you run it, by the order, the kitchen hour and the day the app pays you.
Related
- Restaurant aggregator marginThe contribution a restaurant keeps from one aggregator order, and what it adds up to in a month.
- When AI orders dinner, who earns the margin?One restaurant's statements show where the money in a dinner order goes. Visibility is the first line an agent puts at risk, and each position on the matrix holds a different piece.
- Commerce Strategy & Market EntryWhere you compete, which channels you own and how you enter a new Gulf market on your terms.
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.