What one aggregator order leaves you.
Follow one aggregator order from the menu price down. The discount, the commission, the payment fee, the promotion, the food, the packaging and the delivery charge all come out. You see what you keep from one order, and from a month of them.
What the calculator shows before you change a number
These panels use the starting figures in the calculator above. Replace them with yours and the answer moves.
An order of 85 leaves you 17.11
The discount comes off first, then the platform takes its commission and its payment fee on what is left. Food is measured against the full menu price, because your kitchen cooks the same dish whatever the customer pays.
17.11
What you keep from one order
The platform and the discount take 31.89. Food takes 25.50.
What you keep from one order as your discount rises
- 24.35None
- 21.335%
- 17.1112%
- 12.2820%
- 6.2430%
Where the 85 goes
- 25.50Food
- 31.89Platform and discount
- 10.50Promotion, packaging, delivery
- 17.11What you keep
Of every hundred on the menu price
Kept by you 20
- 17.11Kept from each order
- 20.1%Of the menu price
- 21.69Taken by the platform, each order
- 68,432Kept in a month
Read the order from the top
Read the order from the top. The discount comes off the menu price first, and the platform then takes its commission and the payment fee on what is left, so a discount you fund also shrinks the base the platform charges on. Food cost is measured against the full menu price, because the kitchen cooks the same dish whatever the customer pays.
Contribution per order is what remains to cover your rent, staff and overheads. The percentage line divides it by the menu price, so you can set it beside the margin on a dine-in or direct order of the same value. The monthly line multiplies it by the orders you enter, so you see whether the channel adds to your month or only adds volume.
The calculator counts the discount, the platform commission, the payment fee, the promotion, the food, the packaging and the delivery charge on the average order. Replace the starting figures with your own.
Know which channel earns you your margin
Restaurant and aggregator profitability takes the same view across every brand, branch and platform you run, from your own records. The Control Diagnostic sets it against how much of the customer relationship the platforms hold.
Related
- Restaurant & food delivery groupsOne order from your kitchen to the door: food, commission, ads, riders and payout.
- Delivery cost calculatorThe true cost of each successful delivery, and the volume needed to break even.
- Commerce unit-economics analysisWhat one order earns after every cost, by channel, market and customer, so capital goes to the channels that return it.
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.