Every case has a par.
Your warehouse is busy, your vans are out, and the month still ends short. We follow one case from your shelf to the shop's counter, find what it really earns you, and close the gap.

Where one case's money goes
A sample case of goods through a distributor: stored, picked, loaded and delivered on a van route to a shop. Every figure is a sample. Yours come from your own files.
- What the case earns you4.200
- What you pay for the case3.350
- Warehouse and picking0.180
- Van and fuel on the route0.210
- Driver and helper time0.150
- Returns and damages0.085
- The cost of credit to the shop0.070
- Rebates and sales commission0.050
- What you keep0.105
Seven units, one number each
Each stop the case passes through has one number that tells you how it is doing. A sample operator, read the way we read you.
Sample
- Warehouse
Floor holding stock that moves
YOU 63%PAR 80%
Fast sellers sit far from the dock and slow cases hold the best floor you pay rent on. What you earn per case falls while the lease stays put.
- Picker
Cases picked per hour
YOU 118PAR 160
Every extra minute per case is labour you cannot bill. The pick path and the slotting decide it, long before the picker does.
- Van
Cases loaded per route
YOU 310PAR 400
A van that leaves half loaded costs you the same driver and fuel as a full one. You pay for the route and earn by the case.
- Drop
Cases per drop
YOU 9PAR 14
Small drops make the route long and the shop's order short. Your van stops more often to leave fewer cases.
- Returns
Returns, share of cases delivered
YOU 4.5%PAR 1.5%
A case that comes back is paid for twice, once to deliver and once to collect. You also lose the sale and often the stock.
- Credit
Days of credit to shops
YOU 52PAR 30
You pay your supplier on time while the shop pays you when it can. Every week you extend to a shop is money you borrow to fund it.
- Cash
Days from paying your supplier to being paid
YOU 71PAR 40
Your stock, your shops and your suppliers all pull on the same cash. You carry the gap in between.
Three moves, in this order
Bring last month
Price lists, supplier terms, route sheets, van and driver costs, returns logs and bank statements, as they are. One sitting at your table.
Get your score
One page with your numbers beside your par, unit by unit, and the places the difference goes.
Close the biggest leak
We fix the largest one first, then we score you again every month.
How we close the gap
We price every route
You see what each shop earns you per case and per drop, after returns, credit and rebates.
We load every van to its route
Cases per route and per drop, planned against your real orders. You stop sending half-full vans.
We rebuild your terms
We sit beside you with your shops and your suppliers. You walk in knowing your floor on every account.
We shorten the days to cash
Fewer days from the van to money in your bank. Your suppliers are paid from cash that has arrived.
On your desk
- One case priced start to finish, for each of your large shops and routes.
- A profit statement, route by route and shop by shop.
- A credit and returns rule for each shop.
- A plan for warehouse floor and van loads that matches your orders.
- Your score every month, unit by unit.
What owners ask us
- How do I know which shops or routes lose money?
- Price each route on its own. We set what a shop pays you per case and per drop against what that route costs you in van, driver, returns and credit, and you see each route's profit on one page.
- Is the credit I give shops costing me more than I make?
- It can, when shops pay you later than you pay your supplier. Every day of credit is money you fund yourself, and we put its cost on each case. Our logistics cash cycle tool gives you a first read.
- How many cases should a van carry per route?
- As many as your shops can use. We set it from your drop sizes and your van space, then plan the route so every van leaves full and stops fewer times per route.
- Do you work with one van, or only a large fleet?
- Both. One van or a thousand, we price one case, find the largest leak and fix it first.
We come from the fleet and the ledger
Our founder brought more than 20 companies across several countries onto one set of numbers, and set the money logic behind a last-mile fleet of about 1,000 vehicles at BaladiMart, part of Al Baladi Group. We read your operation the way you run it, by the case, the route and the day the cash lands.
Related
- Supply Chain & Partner EcosystemWe choose and manage the logistics partners that carry your customers, set the terms and design the network.
- Logistics cash conversionThe cash conversion cycle in days, the working capital it ties up and the cash growth would need.
- Strategic Sourcing & ResilienceYour sourcing plan, your supplier cover and the money plan for when supply is disrupted.
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.