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Distribution and wholesale

Every case has a par.

Your warehouse is busy, your vans are out, and the month still ends short. We follow one case from your shelf to the shop's counter, find what it really earns you, and close the gap.

A truck driver seen from inside the cab at dusk, hands on the wheel, the highway running toward a Gulf city skyline
One case, start to finish

Where one case's money goes

A sample case of goods through a distributor: stored, picked, loaded and delivered on a van route to a shop. Every figure is a sample. Yours come from your own files.

Sample · BD per case
  1. What the case earns you4.200
  2. What you pay for the case3.350
  3. Warehouse and picking0.180
  4. Van and fuel on the route0.210
  5. Driver and helper time0.150
  6. Returns and damages0.085
  7. The cost of credit to the shop0.070
  8. Rebates and sales commission0.050
  9. What you keep0.105
You against par

Seven units, one number each

Each stop the case passes through has one number that tells you how it is doing. A sample operator, read the way we read you.

Sample

  1. Warehouse

    Floor holding stock that moves

    YOU 63%PAR 80%

    Fast sellers sit far from the dock and slow cases hold the best floor you pay rent on. What you earn per case falls while the lease stays put.

  2. Picker

    Cases picked per hour

    YOU 118PAR 160

    Every extra minute per case is labour you cannot bill. The pick path and the slotting decide it, long before the picker does.

  3. Van

    Cases loaded per route

    YOU 310PAR 400

    A van that leaves half loaded costs you the same driver and fuel as a full one. You pay for the route and earn by the case.

  4. Drop

    Cases per drop

    YOU 9PAR 14

    Small drops make the route long and the shop's order short. Your van stops more often to leave fewer cases.

  5. Returns

    Returns, share of cases delivered

    YOU 4.5%PAR 1.5%

    A case that comes back is paid for twice, once to deliver and once to collect. You also lose the sale and often the stock.

  6. Credit

    Days of credit to shops

    YOU 52PAR 30

    You pay your supplier on time while the shop pays you when it can. Every week you extend to a shop is money you borrow to fund it.

  7. Cash

    Days from paying your supplier to being paid

    YOU 71PAR 40

    Your stock, your shops and your suppliers all pull on the same cash. You carry the gap in between.

How we play

Three moves, in this order

Bring last month

Price lists, supplier terms, route sheets, van and driver costs, returns logs and bank statements, as they are. One sitting at your table.

Get your score

One page with your numbers beside your par, unit by unit, and the places the difference goes.

Close the biggest leak

We fix the largest one first, then we score you again every month.

What we do

How we close the gap

Price

We price every route

You see what each shop earns you per case and per drop, after returns, credit and rebates.

Van

We load every van to its route

Cases per route and per drop, planned against your real orders. You stop sending half-full vans.

Terms

We rebuild your terms

We sit beside you with your shops and your suppliers. You walk in knowing your floor on every account.

Cash

We shorten the days to cash

Fewer days from the van to money in your bank. Your suppliers are paid from cash that has arrived.

What you get

On your desk

  • One case priced start to finish, for each of your large shops and routes.
  • A profit statement, route by route and shop by shop.
  • A credit and returns rule for each shop.
  • A plan for warehouse floor and van loads that matches your orders.
  • Your score every month, unit by unit.
Questions

What owners ask us

How do I know which shops or routes lose money?
Price each route on its own. We set what a shop pays you per case and per drop against what that route costs you in van, driver, returns and credit, and you see each route's profit on one page.
Is the credit I give shops costing me more than I make?
It can, when shops pay you later than you pay your supplier. Every day of credit is money you fund yourself, and we put its cost on each case. Our logistics cash cycle tool gives you a first read.
How many cases should a van carry per route?
As many as your shops can use. We set it from your drop sizes and your van space, then plan the route so every van leaves full and stops fewer times per route.
Do you work with one van, or only a large fleet?
Both. One van or a thousand, we price one case, find the largest leak and fix it first.
Why us

We come from the fleet and the ledger

Our founder brought more than 20 companies across several countries onto one set of numbers, and set the money logic behind a last-mile fleet of about 1,000 vehicles at BaladiMart, part of Al Baladi Group. We read your operation the way you run it, by the case, the route and the day the cash lands.

Related

Bring last month. Leave with a score.

Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.