Every landed unit has a par.
Your factory runs, your containers land, and the margin still thins by the time the unit reaches the shelf. We follow one unit from the factory gate or the port to your customer's shelf, find what it really earns you, and close the gap.
Where one landed unit's money goes
A sample unit of product, from the factory gate or the port to your customer's shelf through a distributor. Every figure is a sample. Yours come from your own files.
- What the unit earns at the shelf3.200
- Distributor and retailer margin0.640
- Cost at the factory gate1.600
- Freight0.270
- Days in port and storage0.110
- Duty and clearance, as your broker confirms0.150
- Stock held in your warehouse0.095
- Credit to your distributor0.145
- Returns and write-offs0.080
- What you keep0.110
Seven units, one number each
Each stop the landed unit passes through has one number that tells you how it is doing. A sample operator, read the way we read you.
Sample
- Freight
Container fill, share of usable space
YOU 78%PAR 92%
A container that sails part full costs you the same as a full one. Every empty cubic metre rides on the cost of each unit.
- Port
Days in port and storage before release
YOU 9PAR 4
Every extra day a container sits at the port is storage and demurrage you pay, and stock you cannot sell. The delay lands inside the cost of every unit.
- Storage
Storage cost, share of landed cost
YOU 7%PAR 4%
Slow stock holds floor you pay rent on, and fast stock waits in the queue behind it. The rent per unit rises while the lease stays put.
- Stock
Days of stock on hand
YOU 96PAR 60
Stock you hold is cash you cannot spend. Every extra week on the shelf is money you borrowed to keep a unit nobody has bought.
- Margin
Distributor margin, share of shelf price
YOU 24%PAR 17%
Your distributor takes a margin on a price you set and a risk you carry. The more you give away at the shelf, the less you keep per unit.
- Credit
Days of credit you give distributors
YOU 75PAR 45
You pay your supplier and the port now while your distributor pays you in weeks. Each day of credit is cash you fund yourself.
- Cash
Days from paying your supplier to being paid
YOU 140PAR 95
Your cash leaves for the factory long before the shelf pays it back. You carry that gap in your own account.
Three moves, in this order
Bring last month
Supplier invoices, freight and port bills, broker statements, distributor terms, stock reports and bank statements, as they are. One sitting at your table.
Get your score
One page with your numbers beside your par, unit by unit, and the places the difference goes.
Close the biggest leak
We fix the largest one first, then we score you again every month.
How we close the gap
We land the cost of every unit
You see what each customer earns you per unit and per container, after freight, port, storage and credit.
We test the route to your customer
Direct, through a distributor or through your own shop, each set against what it leaves you per unit. You pick the route that keeps your margin.
We rebuild your distributor terms
We sit beside you at the distributor's table. You walk in knowing your floor on every account.
We shorten the days to cash
Fewer days from paying your supplier to money in your bank. Your next order is paid from cash that has arrived.
On your desk
- One landed unit priced from gate to shelf, for each of your main products.
- A profit statement, product by product and distributor by distributor.
- A terms pack for each large distributor.
- A plan for stock, storage and shipping that matches your sales.
- Your score every month, unit by unit.
What owners ask us
- How do I find the real landed cost of a unit?
- Add every cost from the factory gate to the shelf, unit by unit. We take your supplier invoice, freight, port and storage charges, the duty and clearance cost your broker confirms, and your distributor's margin, and you see one landed cost per unit and per container.
- Is my distributor taking too much margin?
- Check it against what the unit earns you after every other cost. We set the distributor's margin beside your freight, stock and credit costs, so you see what is left per unit and walk into the next talk knowing your floor.
- How many days of stock should I hold?
- Only as many as your lead time and your sales need. We set stock days from your real sales and shipping times, so each unit sits on the shelf as few days as it can.
- Do you work with a small importer, or only large ones?
- Both. One container a month or a thousand, we price one landed unit, find the largest leak and fix it first.
We come from the ledger and the fleet
Our founder brought more than 20 companies across several countries onto one set of numbers, and answered for treasury above USD 50M at group level. We read your operation the way you run it, by the landed unit, the container and the day the cash lands.
Related
- Commerce Strategy & Market EntryWhere you compete, which channels you own and how you enter a new Gulf market on your terms.
- E-commerce market entryWhat your first order in a new Gulf market keeps, and what it takes to make it pay.
- LocationsA Gulf operator, led from Bahrain and serving six markets.
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.