Which Gulf market should I enter first?

The one where your first order keeps the most. We price your order in each market you are weighing and rank them by what you keep and the cash you hold.

Your product costs, your price list, the markets on your shortlist and any provider quotes you hold. We tell you what else we need.

Can I test a market before I commit?

Yes. We size a small first run with a budget of its own, and the numbers that tell you whether to go on.

Is a marketplace or my own storefront better?

We price both per order, so you see which keeps more of each sale. See how we work out commerce unit economics.

E-commerce market entry

The orders arrive. The profit does not.

You are taking an online business into a new Gulf market. We follow your first order there, from what it earns to what you keep, and show you what it takes to make that number a profit.

Get my score Talk to Qasim

Two people at a parked car above a bay with a map spread on the bonnet, one marking a point, the other pointing to the city across the water

One first order, start to finish

Where one first order's money goes

A sample first order in a new Gulf market: sourced, won with ads, fulfilled, delivered and paid. Every figure is a sample. Yours come from your own files.

Sample · BD per order

What the first order earns you18.000
Product and landing cost9.200
Ad spend to win the order3.400
Fulfilment1.100
Last-mile delivery1.600
Payment and cash on delivery cost0.700
Returns1.650
What you keep0.350

You against par

Four numbers, one each

Each stop your first order makes has one number that tells you how the market is doing. A sample owner, read the way we read you.

Sample

Ads
Cost to win one order, BD
YOU 3.400PAR 2.100
You pay for every click, and few of them buy. In a new market your cost to win an order starts high and stays there unless you watch it.
Volume
Orders a day needed to cover fixed costs
YOU 140PAR 85
Your rent, your team and your systems are paid before the first parcel ships. The more orders a day they need, the longer you run at a loss.
Returns
Returned orders, share of all orders
YOU 14%PAR 7%
A returned order has already paid for delivery once. You pay again to bring it back, and the sale is gone.
Cash
Days from delivery to cash
YOU 36PAR 14
You pay for stock and ads now and cash on delivery reaches you weeks later. Your cash carries the launch.

Signs

You will know these

You priced the storefront and the ads, and left returns and delivery for later.
You cannot say what one order in the new market leaves you.
A fulfilment provider is proposed and nobody has priced two others.
Your cash on delivery money arrives weeks after the order.

What we do

Four moves on your first order

Price

We price your first order

Landed cost, fulfilment, last-mile delivery, payment and cash on delivery cost, and returns. You see what it leaves you in dinars, market by market.

Win

We cost what it takes to win an order

Ad spend per order, set against what a basket earns. You know the most you can pay for a customer before you spend it.

Compare

We compare fulfilment and delivery providers

Each provider is priced at your volumes, side by side. You choose on what one order costs you.

Pace

We set the pace of your launch

We work out the orders a day that cover your fixed costs, and the cash you hold until they arrive. You enter the next market when the first one pays.

What you get

On your desk

Your first order priced in each market you are weighing.
The cost to win one order, and the most you can pay for it.
The orders a day you need to cover your fixed costs.
Fulfilment and last-mile providers priced at your volumes, side by side.
The cash you hold between delivery and your bank, market by market.

Questions

What owners ask us

Which Gulf market should I enter first?: The one where your first order keeps the most. We price your order in each market you are weighing and rank them by what you keep and the cash you hold.
What do I send you?: Your product costs, your price list, the markets on your shortlist and any provider quotes you hold. We tell you what else we need.
Can I test a market before I commit?: Yes. We size a small first run with a budget of its own, and the numbers that tell you whether to go on.
Is a marketplace or my own storefront better?: We price both per order, so you see which keeps more of each sale. See how we work out commerce unit economics.

Why us

We price a launch by the order

Our founder set the money logic behind a last-mile fleet of about 1,000 vehicles at BaladiMart, part of Al Baladi Group. We price your first order the way a fleet is priced, by the unit, the day and the cash you hold, so you enter a market knowing what each order leaves you.

Commerce Strategy & Market EntryWhere you compete, which channels you own and how you enter a new Gulf market on your terms.
Managed logistics financeWe run the finance work around your delivery every month, and you see what each order leaves in your bank.
Commerce unit-economics analysisWhat one order earns after every cost, by channel, market and customer, so capital goes to the channels that return it.

Bring last month. Leave with a score.

Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.

Get my score