Every shipment has a par.
Your trucks run, your docks are busy, and the month still ends short. We follow one shipment from your lane to your customer's dock, find what it really earns you, and close the gap.

Where one shipment's money goes
A sample shipment on a contract lane: loaded, hauled, waited on at the dock and paid for. Every figure is a sample. Yours come from your own files.
- What the shipment earns you640
- Driver and truck cost on the lane238
- Fuel and tolls150
- Waiting at the dock and gate46
- Empty return leg64
- Hired trucks above your own cost41
- Penalties and deductions28
- Handling and paperwork42
- Dispatch and systems15
- What you keep16
Six units, one number each
Each stop the shipment passes through has one number that tells you how it is doing. A sample operator, read the way we read you.
Sample
- Lane
Empty kilometres, share of all kilometres
YOU 34%PAR 22%
The truck leaves loaded and comes back empty. You pay the driver and the fuel both ways and bill one.
- Load
Truck fill per trip
YOU 68%PAR 87%
A truck that leaves part full costs you the same as a full one. You sell the lane by the trip and pay for it by the load.
- Dwell
Hours waiting at dock or gate per trip
YOU 5.5PAR 2.5
Every hour at a dock or gate is paid driver time and a trip you cannot sell. Your customer's queue becomes your cost.
- Fleet
Paid truck hours spent moving loads
YOU 58%PAR 76%
Between peaks your own trucks and drivers stand on your payroll. Those hours sit inside the cost of every shipment.
- Contract
Penalties and deductions, share of billing
YOU 5%PAR 2%
Your customer adds penalties and deductions you never priced. Each shipment on that account now earns less than it costs you.
- Cash
Days from delivery to cash
YOU 64PAR 35
You pay drivers and hauliers this month and your customer pays you next quarter. Your cash runs their business.
Three moves, in this order
Bring last month
Contracts, rate cards, driver and fleet costs, gate logs and bank statements, as they are. One sitting at your table.
Get your score
One page with your numbers beside your par, unit by unit, and the places the difference goes.
Close the biggest leak
We fix the largest one first, then we score you again every month.
How we close the gap
We price every lane
You see what each customer earns you per shipment and per truck, after dwell, penalties and deductions.
We size the fleet to the work
Own, hire or mix, tested against your real peaks. You stop paying for trucks that wait.
We rebuild your rate card
We sit beside you at the customer's table. You walk in knowing your floor on every lane and your charge for waiting.
We shorten the days to cash
Fewer days from delivery to money in your bank. Your drivers and hauliers are paid from cash that has arrived.
On your desk
- One shipment priced start to finish, for each of your large customers.
- A profit statement, lane by lane and contract by contract.
- A repricing pack for each large customer.
- A plan for fleet and dock time that matches your peaks.
- Your score every month, unit by unit.
What owners ask us
- How do I know which lanes lose money?
- Price each lane on its own. We set what a customer pays you per shipment against what the lane costs you in trucks, drivers, fuel, waiting and penalties, and you see each lane's profit on one page.
- Should I run my own trucks or hire them?
- It depends on how many hours each truck works. We test your own fleet, hired trucks and a mix against your real peaks, and our network and fleet work takes you through the result.
- What does waiting at the dock cost me per truck?
- It costs you a paid driver, a truck and a trip you cannot sell, hour by hour. We price waiting per truck from your own gate logs, and you see it as a line on each shipment.
- Do you work with a small fleet, or only large ones?
- Both. One truck or a thousand, we price one shipment, find the largest leak and fix it first.
We come from the fleet side
Our founder set the money logic behind a last-mile fleet of about 1,000 vehicles at BaladiMart, part of Al Baladi Group, and answered for treasury above USD 50M at group level. We read your operation the way you run it, by the shipment, the lane and the day the cash lands.
Related
- The Control DiagnosticA partner-led read of your numbers that ends in one page: where you stand and what to fix first.
- Managed Operations & TransformationWe run commercial and operating functions for you and lead the change, answerable to you.
- Network & Fleet StrategyWhether you own, lease or partner for delivery, and how your network turns a profit.
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.