Delivered on time. Almost nothing kept.
Your riders deliver, your customers pay, and the month still ends thin. We follow one successful delivery from what it earns you to what you keep, and show you which costs to change first.

Where one delivery's money goes
A sample successful delivery: a rider takes it out, finds the door and hands it over. Every figure is a sample. Yours come from your own files.
- What the delivery earns you1.500
- Rider time on the drop0.520
- Idle rider time0.210
- Vehicle and fuel0.260
- Failed first attempts0.150
- Distance to far zones0.180
- Dispatch0.120
- What you keep0.060
Four numbers, one each
Each stage a delivery passes through has one number that tells you how it is doing. A sample operator, read the way we read you.
Sample
- Rider
Orders per rider hour
YOU 2.1PAR 2.8
Between peaks your riders stand still on your payroll. Those hours sit inside the cost of every drop.
- Attempt
First-attempt success
YOU 81%PAR 92%
Each failed first attempt sends a rider back for a second drop you are paid for once. You carry the cost of the trip that failed.
- Zone
Cost per drop in your farthest zone, BD
YOU 1.450PAR 0.980
Your far zones cost more per drop than your fee says. The average hides the zone that loses you money.
- Route
Drops per route
YOU 24PAR 32
A route that leaves with too few drops costs you the same as a full one. You pay fuel and wages by the route.
You will know these
- Your cost per drop is one number and your zones disagree with it.
- Failed first attempts vanish into the average.
- Your riders wait between peaks and you pay them for it.
- Your free-delivery threshold was set years ago and your costs have moved.
Four moves on one delivery
We price the drop zone by zone
Your ledger and your dispatch records go into one model. You see what a successful delivery costs you in each zone, by vehicle and by provider.
We lift the orders per rider hour
We read your peaks and your idle time together. Your riders carry more drops in the hours you already pay for.
We cut the failed first attempts
Each failed drop is costed on its own, and we find where the failures cluster. You fix the few streets, times and customers behind most of them.
We reset your fees and thresholds
Delivery fees, minimum baskets and free-delivery levels are tested against the real cost of each zone. You set them on the zone, not on the average.
On your desk
- The cost of one successful delivery, by zone, vehicle and provider.
- Every zone ranked by what it keeps for you.
- What each failed first attempt costs you, and where they cluster.
- Owned, leased and outsourced capacity compared at your volumes.
- A pricing paper on your fees, minimum baskets and free-delivery levels.
What owners ask us
- How much does one delivery cost me?
- It depends on the zone. We build the cost from your own ledger and dispatch records, so you see the cost of one successful delivery in each zone instead of one blended figure.
- What do I send you?
- One month of dispatch records, your rider and fleet costs and your delivery invoices. We tell you which zones we price first.
- Can I start with a calculator?
- Yes. Run our delivery cost calculator on one month of your figures, and we break the result down by zone.
- Is this an operations project or a finance project?
- It is a finance question answered with operating data. We build the cost in your ledger and hand your operations team a list of changes with their money value beside each.
We price the drop
Our founder set the money logic behind a last-mile fleet of about 1,000 vehicles at BaladiMart, part of Al Baladi Group. We read your network drop by drop, by what each one costs you and what it earns you.
Related
- Fleet profitabilityWhat each vehicle earns you in a day, and whether to lease, own or outsource.
- 3PL contract auditEvery charge on your 3PL invoices checked against the contract you signed.
- Delivery cost calculatorThe true cost of each successful delivery, and the volume needed to break even.
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.