Delivery-zone profitability analysis

We break the network into zones and give each its own contribution statement, built from orders, fees, basket value, vehicle and rider cost, failed deliveries and overhead share. Zones are tiered by what they earn and what they need, and the board receives a recommendation for each.

The result is a map that treats geography as a portfolio.

• A zone P&L for every zone, built from your ledger and task data.
• A zone tiering that groups zones by contribution, density and potential.
• A fee, minimum-basket and delivery-window proposal for each tier.
• An expand, hold, restrict or exit list with the cash effect of each action.
• A hub location case that tests where an extra pickup point would change a zone's economics.

• Contribution per order is stated for each zone, where the city average used to stand.
• Orders per square kilometre of the active zone show where density carries the cost.
• The share of zones above break-even sits on the board's page.
• Revenue lost to restricted or closed zones is set against the cost avoided, so each restriction answers for itself.
• Every newly opened zone has a time to break-even, and you see how it compares with the plan.

Delivery results are reported for the whole city. Dense, short-distance zones earn most of the profit and long, thin ones consume it, and the average hides both. Coverage promises are then made to the thin zones as if they were as cheap to serve as the best.

• Two zones with the same delivery fee have very different costs to serve.
• Distant districts are served because they once were, and nobody has reviewed them.
• A new city is planned using the average of the home market.
• Customers in loss-making zones order less often, with smaller baskets.
• Hub or dark-store locations were chosen before order data existed.

Chief executives and finance leads of q-commerce, grocery, restaurant, retail and courier businesses serving several districts or cities, and boards asked to open new zones or defend long-standing ones.

Qasim Abbas has spent more than 16 years inside Gulf family-based and venture-backed groups, where the board's question is where the next dirham of capital goes. Your zone P&L answers it zone by zone.

We open with the Control Diagnostic and build the zone P&L on exports from your order system, dispatch platform and ledger. See how fees work.

Should we exit a loss-making zone?

The zone's own profit and loss decides it, and the paper gives every zone a verdict. Some zones feed customers into profitable ones or carry strategic value, and the paper separates the zones worth repricing from the zones worth leaving.

How granular are zones?

District or delivery polygon. Finer zones show more variety, and each one gets its own profit and loss.

Can this support a decision to enter a new city?

Yes. We apply the economics of comparable zones in your network to the new city and set the density it must reach.

Hand us your city-level delivery results at a private briefing. We split them by zone, and the Managing Partner shows you how the picture changes.