Social and conversational commerce workflows

We turn orders agreed in messaging apps, social profiles and live conversations into orders in the group's system. The workflow covers how a chat becomes a quote and an order, how payment is taken, how the customer record is created and how fulfilment is triggered.

Your staff keep the speed of conversation, and the group gains a record of every sale.

• A conversational sales map: each channel, who answers, what they can quote and how an order is confirmed.
• An order capture workflow turning a chat into an order record, with customer, items, price and delivery details.
• Quote and catalogue templates that staff can send, built from the group's live price list.
• A payment link and matching process so every transfer ties to an order.
• Business-owned messaging accounts and a customer file held in the group's system.
• A channel report showing enquiries, orders, value and conversion by account and team member.

• Your sales happen in chat and land in your system, and the board reads the share of messaging sales captured as orders.
• Hours from first enquiry to confirmed order show for each account.
• Every transfer carries a payment link that ties it to an order, and you read the share matched automatically.
• The customer file belongs to the group, and the board reads the share of messaging buyers on it.
• Conversion from enquiry to order shows by account, so you see which team closes.

An order agreed in a chat lives in one person's phone. The price was quoted from memory, the payment arrives by transfer, and the delivery is arranged by another message. If that person leaves, the customers go with them and the group cannot say what it sold.

• Sales staff take orders on personal phones and the customer list is theirs, not the group's.
• Bank transfers arrive that no one can match to an order.
• Prices quoted in chat differ from the price list.
• Social posts generate enquiries that no one tracks to a sale.
• Revenue from messaging channels is estimated, not measured.

Consumer brands, home-based and boutique sellers scaled into groups, restaurants and retailers whose sales teams close orders in chat, and boards that suspect a meaningful share of revenue never enters the books by the usual route.

Qasim Abbas writes in Moneyball Finance about how AI agents are starting to choose for customers, and ownership of the customer, wherever the conversation takes place, runs through that work. He brings group finance years in Dubai and Abu Dhabi, and years in Doha, to it.

We connect business messaging accounts and social profiles to the group's order system, including Jungleworks Yelo under the group's own contract, and to its payment gateway and ledger. See how fees work.

Can customers still order by chat?

Yes. The customer sees no change, and the order lands in your system as it is agreed.

Do you use automated replies?

The first focus is giving human conversations a clean record, and automated replies follow once the group approves them.

Tell us which team closes the most orders in chat when you request a private briefing. We take their conversations first and return a standard flow that records every sale they close.