Skip to content
Commerce Strategy & Market Entry

Digital ordering platforms for restaurants and retail

We set up the online ordering system for restaurants and retailers in Bahrain, the UAE, Qatar, Saudi Arabia, Oman and Kuwait, and move your orders off the aggregators. The customer and the repeat purchase belong to the group.

What we do

We bring the group's orders home to its own app and site. For restaurant groups and retailers that means menu or range structure, store and kitchen routing, delivery and pickup options, payment, loyalty hooks and the connection to the point-of-sale system, under the group's brand.

We move orders off third-party apps and keep the customers who place them.

What you get

  • An aggregator dependency analysis: commission paid and orders by outlet, with the share worth redirecting.
  • A direct ordering design covering menus, ranges, delivery zones, pickup rules and opening hours.
  • A configured ordering site and app on the group's account, wired to point-of-sale and kitchen display.
  • A delivery model comparing own fleet, third-party riders and a mixed arrangement by outlet.
  • A customer migration plan with offers that bring aggregator customers to the direct channel.
  • A weekly channel-mix report: direct, aggregator and walk-in, with margin by route.

What changes

  • Your direct channel takes orders that aggregators take today, and the board reads its share of orders against the weekly channel mix.
  • Net margin per order shows by channel after commission, delivery and discounts, so the board sees what each route keeps.
  • Delivery customers become contactable records, and you read them as a share of all delivery customers.
  • First-time direct buyers come back, and you read repeat orders within 60 days of a first direct order.
  • Kitchens hold their speed at peak, and the board reads order-to-dispatch time when every channel lands together.

The problem we solve

A group that depends on aggregators pays a commission on each order and receives neither the customer's contact nor the history of what they bought. Promotions it runs on those apps lift the platform's retention more than its own. Over time the brand rents its customers and cannot bargain.

Signs you need it

  • Aggregator commissions are the largest cost line after food and rent, and still rising.
  • The brand has no phone numbers or purchase history for most of its delivery customers.
  • Outlets run several tablets, one for each app, with menus edited by hand on each.
  • Kitchen capacity is hit at peak because orders from all channels land at once.
  • Retail stores take click-and-collect orders by message because no system carries them.

Who it is for

Restaurant groups, cafe chains and retailers with several outlets that sell mostly through aggregator apps today, and boards that have seen platform commissions grow faster than the sales they bring.

Why At Par

Qasim Abbas worked in Doha with grocery, quick-commerce and family groups, and set the capital logic behind a blended last-mile fleet of about 1,000 vehicles at BaladiMart. He reads delivery cost and commission line by line, against the margin they take.

How we work

We configure ordering on Jungleworks Yelo or the platform you select and connect it to your point-of-sale, payment gateway and rider system, including Tookan. You hold the contract with each of those vendors. See how fees work.

Questions boards ask

How long before the direct channel pays back?
The dependency analysis gives each outlet its payback, read from the commission you pay today, your order volumes and your delivery cost, before any build begins.
How do we read the direct channel once it is live?
Net margin per order by channel after commission, delivery and discounts, the direct channel's share of orders, and the weekly channel mix.

The next step

Send your last six aggregator statements ahead of a private briefing. We total the commission by outlet and return the share worth redirecting to your own channel.

Related

Bring last month. Leave with a score.

Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.