B2C and B2B digital storefront implementation

We put the group's storefront live for consumers, for trade buyers or for both, on accounts registered to the group. Catalogue structure, price lists, checkout, payment and delivery options, account areas and the hand-off of each order to fulfilment all sit on your side of the platform.

Consumer and trade buyers get their own logic. Trade accounts see their own prices and credit terms, consumers see a clean checkout, and both feed one view of stock and revenue.

• A storefront specification: customer types, journeys, pricing tiers and credit terms for trade accounts.
• A configured storefront on the group's own account, with administrator credentials held by named group staff.
• A price and promotion rulebook covering consumer, trade and contract customers.
• A checkout and payment map that traces each method to the bank account and ledger entry it produces.
• A go-live checklist signed by commerce, finance and operations leads.
• A runbook for the group's team covering catalogue edits, order exceptions and releases.

• Your trade customers order on the storefront, and the board reads the share of trade orders placed there rather than by phone or message.
• Checkout completion rate shows by payment method, so the board sees which method earns its place.
• Orders reach fulfilment right first time, and you read that share beside the orders corrected by hand.
• A new market opens by configuration, and the board reads the days it takes to set up the storefront for each additional market.
• Payments arrive at finance already matched to bank receipts, and the board reads the share matched by the system.

Storefronts are often commissioned from an agency that owns the logins, the hosting and the customer list. Trade pricing sits in spreadsheets sent by email. When the group wants to change supplier or market, it finds the asset was never in its hands.

• Trade customers still order by phone and message because the website cannot show their prices.
• The agency holds the hosting and domain credentials, and the group has no administrator access.
• Consumer and trade prices diverge between the site, the sales team and the price list.
• Checkout offers a payment method that finance cannot reconcile to bank receipts.
• Each market the group enters gets a fresh build rather than a configuration of the last.

Retailers, distributors and brands that sell to households and to business buyers from one range, and boards that want a single storefront estate rather than a separate site for every brand and every market they serve.

Qasim Abbas brought more than 20 companies across several countries onto one set of numbers, the discipline a multi-market storefront estate needs. Your storefronts feed one view of results from many selling points, each reconciled to cash.

We build on the storefront platform the group selects, including Jungleworks Yelo, and on the payment gateways and order systems your banks and fulfilment partners support. The platform vendor contracts with the group directly. See how fees work.

Do we need two storefronts for consumers and trade buyers?

One platform serves both, with separate price lists, account types and credit rules for each buyer. We specify what each sees and decide with you whether one estate or two is simpler to run.

Can you rebuild a storefront an agency already made?

Yes. We audit what exists, recover the credentials and data into your accounts, and decide with you what to keep and what to replace.

Ask for a private briefing and tell us who holds the keys to your current storefront. We recover the logins and the customer data into your accounts and return a build plan that puts your highest-value customers first.