Yelo e-commerce and marketplace setup

We configure Yelo on your account as a single-brand storefront or a multi-vendor marketplace. The build covers catalogue structure, merchant onboarding, checkout and payment settings, delivery options, commission rules and the admin views your team uses each day.

• A channel design paper: storefront or marketplace, who owns the customer and who fulfils.
• A catalogue model with attributes, categories and pricing rules.
• A merchant onboarding pack with commission and settlement terms.
• Checkout, payment and delivery configuration, tested on real baskets.
• A launch plan with a staged rollout and a rollback point.
• A unit-economics view of the first orders, by basket and delivery type.

• More orders come to you directly instead of through third parties.
• Each order shows what it earns after delivery, payment and discount cost, measured as contribution per order.
• More shoppers finish checkout, and the checkout completion rate is tracked.
• Catalogue prices and details match the master product list.
• New merchants come on sooner, measured as time to onboard a new merchant.

Groups often open a storefront before deciding what they will sell, who fulfils it and what commission, if any, merchants pay. The platform then encodes accidental answers. Margin leaks through free-delivery thresholds, unclear returns and merchant terms that were never priced.

• Sales run through a third-party platform and the group has no customer list of its own.
• A storefront exists, but delivery charges and thresholds were set by guesswork.
• Merchants have asked to sell on your brand and no one has priced the commission.
• Catalogue data lives in several spreadsheets and every channel shows different prices.
• The board wants a direct channel and cannot say what it should cost to run.

Retailers moving online, distributors opening a trade channel, and groups that want to host other merchants on their own brand. It suits boards that have chosen to hold the customer relationship directly and need the platform to match.

Qasim Abbas set the capital logic behind a blended last-mile fleet of about 1,000 vehicles at BaladiMart, so he asks what each order must earn before it is worth hosting. We configure your storefront and marketplace listings to that test, and judge each channel on what it adds to the group.

We configure Yelo on your account, with the payment providers, couriers and ledger the group already uses. See how fees work.

Should we run a storefront or a marketplace?

A storefront gives control and carries inventory risk. A marketplace shifts that risk to merchants and puts you in the commission business. We set out both cases for the board before configuring anything.

Can Yelo replace our current website?

Yes. We recommend a staged move so that the existing channel keeps trading while the new one is tested.

Take the channel question to a private briefing: storefront or marketplace, and who owns the customer. We test which fits your margin and show what the set-up involves.