Multi-vendor marketplace implementation
A multi-vendor marketplace in Bahrain, the UAE, Qatar, Saudi Arabia, Oman or Kuwait earns or loses on rules written before the first seller joins, so we model the commission, the seller terms and the settlement for your group, then configure the platform that applies them.
What we do
We set the commission and fee structure, seller terms, order routing, payment splitting and settlement timing for a marketplace in which the group owns the customer relationship and independent sellers list and fulfil their own range. Then we configure the platform that enforces them.
The operator writes the rules once and the platform applies them to every seller.
What you get
- A marketplace operating model: scope, seller types, categories and the customer promise.
- A commission and fee schedule with the contribution it leaves the operator at several volumes.
- Seller terms covering performance standards, returns liability, payout timing and removal.
- A payment and settlement design that matches payouts to cash the operator has collected.
- A configured platform on the group's account, with seller onboarding flows and dashboards.
- A marketplace scorecard for the board, reporting take rate, seller quality and cash exposure.
What changes
- Your board reads the take rate after refunds, chargebacks and payment costs.
- Sellers are paid after customers have paid, and you read the days between customer payment and seller payout.
- Customers meet a steady promise, and you read the share of orders that sellers fulfil on time.
- The board reads seller concentration as the share of sales from the top five sellers.
- Customers acquired through the marketplace come back, and you read their repeat purchase rate.
The problem we solve
Marketplaces fail on settlement, not on listings. Operators agree commissions in conversation, pay sellers on terms that outrun their own receipts, and discover that refunds, chargebacks and delivery failures belong to no one. Growth in order volume then widens the cash gap.
Signs you need it
- Sellers have been promised commission rates that differ from seller to seller.
- The operator pays sellers before it has collected from customers.
- No rule says who funds a refund when a seller ships late or ships wrong.
- Gross merchandise value is reported, but no one can show the platform's own contribution.
- Sellers fulfil in different ways and the customer experience varies by seller.
Who it is for
Retail and distribution groups with a strong customer base and a limited range, brand owners who want third-party sellers alongside their own products, and investors backing a platform whose economics have not yet been modelled.
Why At Par
Qasim Abbas worked fundraising through seed, Series A and Series B at Nexxo Pay and QPay International, so he reads a platform's economics as an investor does, by what cash it collects before it pays. Your marketplace is designed to pass that test.
How we work
We model the commission economics before software is chosen, then configure the platform the group selects, including Jungleworks Yelo and other multi-vendor platforms. The platform agreement is held in your own name. See how fees work.
Questions boards ask
- What commission should a Gulf marketplace charge?
- The rate each category can bear. We model it against the platform's costs and the sellers' alternatives, and present the range with its effect on contribution.
- Who takes the risk when a seller fails to deliver?
- The seller terms decide. We set the rule in the seller terms and hand it to your counsel ready to paper, so refunds and penalties are funded by the party at fault.
- Should we start as a marketplace or with our own stock?
- Start with your own range and open slots to sellers category by category, or open to sellers from the first day. The model shows how each sequence affects cash and control.
The next step
Test your intended seller list and commission thinking at a private briefing. We run it against the cash it creates and tell you in that conversation whether the model holds.
Related
- Local merchant and supplier onboardingA repeatable process to bring local merchants and suppliers onto the group's platform, on terms and data standards it sets.
- Commerce unit-economics analysisWhat one order earns after every cost, by channel, market and customer, so capital goes to the channels that return it.
- Commerce platform integrationsStorefront, order, payment, delivery and ledger systems connected so each fact is recorded once.
Bring last month. Leave with a score.
Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.