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Commerce Strategy & Market Entry

Merchandising, inventory and sales reporting

We build retail sales reporting for groups in Bahrain, the UAE, Qatar, Saudi Arabia, Oman and Kuwait that pulls your sales, margin and stock into one weekly view, and the board steers by what each product earns.

What we do

We pull sales, margin and stock position together each week by product, category, channel and market, on definitions that finance has agreed. We build and run the reporting, so the commerce team and the board read the same figures.

Each report prompts a decision to reorder, mark down, promote or drop.

What you get

  • A metric dictionary: sales, margin, stock cover, sell-through and ageing, each defined once.
  • A weekly merchandising and stock report by category, channel and market.
  • A stock ageing and cover view with reorder and markdown triggers.
  • A promotion review that measures margin and stock effect after each campaign.
  • A board sales and margin page that sets each entity, brand and channel on the same basis.
  • A product ranking by contribution, with a list of items to drop, reprice or protect.

What changes

  • Your buyers read weeks of stock cover by category against target.
  • The board sees the share of stock older than 90 days and watches it move week to week.
  • Gross margin shows by product family after markdowns, so reorders follow what earned.
  • Buyers get the report sooner after week end, and you see how many days it took.
  • Reported sales match the ledger, and the board reads the difference between the two.

The problem we solve

Sales reports are usually the first to arrive and the last to be trusted. Revenue is shown by channel, stock by warehouse, and margin only at month end by entity. Buyers reorder what sold, not what earned, and slow stock quietly absorbs working capital.

Signs you need it

  • Reorders are placed on units sold, with no reference to margin or days of stock.
  • Ageing stock is discovered at the annual count.
  • Three people quote three different sales figures for the same week.
  • Promotions are judged on volume, and their effect on margin is learned a month later.
  • The board pack shows revenue by market but not what each market keeps.

Who it is for

Retail, distribution and consumer groups with large ranges and several channels, where buyers, category managers and finance each keep their own version of the sales and stock figures.

Why At Par

Qasim Abbas has answered for treasury above USD 50M at group level, so he treats stock as working capital that has taken the form of goods. Your reporting shows the board how much cash sits on the shelf.

How we work

We build on the reporting tool the group runs, or set one up for it, drawing from your point-of-sale, storefront and warehouse systems and reconciling to your ledger, including Xero, NetSuite and Oracle. See how fees work.

Questions boards ask

Can we use the reporting tool we already have?
Yes. The harder work is the definitions and the data feeds, and we build them in whatever tool the group already trusts.
How soon can the first weekly report run?
Within weeks for the first category. The remaining categories follow on a set schedule.

The next step

Put the reports your buyers use now on the table at a private briefing. We compare their figures for one week and show you where they disagree.

Related

Bring last month. Leave with a score.

Sit down with Qasim Abbas. One table, your numbers, and a clear read on where you stand against par.